E-Mini.com is the online division of parent company Cannon Trading Company. For more than 36 years, Cannon Trading Company has been a leader in the online futures brokerage and day trading industries, providing comprehensive brokerage services to institutional, commercial and private clients. Based in Los Angeles, California, Cannon Trading Company is a registered Futures Independent Introducing Broker (IIB), a proud member of the NFA and CFTC since 1988, and employs an in-person and remote network of experienced, licensed Series 3 futures brokers, some of whom have been in the business for over thirty years and have been quoted in publications such as Bloomberg, Futures Magazine, and SFO.
Open an account with as little as $500 and start your futures trading with E-Mini.com.
Founded by Meir Levy in 1988, Cannon Trading Company started in Beverly Hills, where it kept its future brokerage offices until 2021, at which time it moved to the West Los Angeles/Brentwood neighborhood where they operate their futures brokering business from today.
Today, E-Mini.com is led by Meir Levy and Ilan-Levy-Mayer in the roles of President/CEO and Vice President, respectively. Meir Levy has owned and run parent company Cannon Trading Company since 1988. Ten years later, former pro basketball player Ilan Levy-Mayer joined after receiving a Master’s of Business Administration in Finance/Marketing from The Hebrew School of Jerusalem.
Upon joining Cannon Trading Company in 1998, Ilan Levy-Mayer immediately went to work on spearheading its online services. As a result, Cannon soon became one of the very first futures brokers in the United States to offer online trading, effectively eliminating the necessity for in-person trading through such traditional trading venues like an exchange floor.
Along with a variety of domain names Meir bought in 1995, Cannon Trading Company found itself in a unique position to successfully and profitably navigate the online futures brokering market of the early 2000s, which at that time was an uncertain, uncharted realm to the majority of the international futures brokering industry. In 1999, they officially launched Cannon’s online futures brokering division, and became some of the first pioneers of the online futures brokering market in the United States.
Cannon Trading Company (and by extension, E-Mini.com) provides access to six different clearing houses, allowing their clients to pick from a wide range of choices to determine which firm matches their particular trading style and futures brokering needs. E-Mini.com’s futures brokers make a point to develop strong, lasting relationships with their trading clients on a personal as well as a professional level, allowing the client to grow with them and vice versa. When you call E-Mini.com directly, their phones are always picked up immediately by a futures broker; never an assistant or answering service (even if your assigned broker is not available, E-Mini.com’s brokers make a point to stay informed on the accounts and risks of their futures broker colleagues and can readily and effectively tend to your trading needs and inquiries).
E-Mini.com prides itself on keeping our in-house futures brokers and clients well-researched as part of our leading best practices. Futures trading involves serious risk; this is why they rely on the top research, statistics, and news before broker-assisting any of their clients. Whether you open a broker-assisted or self-directed account, E-Mini.com’s brokers are always there to help you manage your risk and account effectively.
E-Mini.com’s parent company, Cannon Trading Company, has received much positive recognition over the years, including the 2003 Reader’s Choice award given by Stocks and Commodities magazine. They are fully accredited by the Better Business Bureau (BBB), and in 2013, their online blog was voted as the best financial blog of that year by TraderPlanet, ranking #1 at the top of a list of sixteen other high-traffic trading blogs.
E-Mini.com is supported by CannonPro, Cannon Trading Company’s software created specifically to trade futures. With features such as the DOM (Depth of Market) trading panel and Trading Matrix, you can customize your futures trading experience exactly to your needs while also keeping to-the-second analysis close for quick referrals in a fast-moving marketplace. Designed by futures brokers for futures traders, CannonPro is truly the software for a trading experience unique in it’s kind.
CannonPro is not the first trading software developed by E-Mini.com. In 2014, parent company Cannon Trading Company released Shogun Trade Executer, a trading program designed to develop a futures traders’ skillset by protecting profits and losses and offering unfiltered and free data. Particularly appealing to both seasoned professionals and first-time traders, Shogun Trade Executer was another successful venture in Cannon Trading Company’s futures brokering history.
Shogun Trade Executer was preceded by Day Trader Lifeline, a complimentary service that allows self-directed futures traders to get in touch with their broker immediately if they are in a situation where they can’t manage their risk effectively (such as being stuck in traffic, your computer breaking down, losing your internet connection, etc.). This is offered as an alternative to calling busy clearing houses directly for quick changes to your risk only to be stuck on hold for an undetermined amount of time waiting to speak to a representative who may only have a fixed amount of control in regards to your account, greatly increasing the chances of placing your account and risk in severe jeopardy. In addition, Day Trader Lifeline subscribers get daily resistance levels and direct futures broker support (i.e., their phones are always picked up by working futures brokers during futures market hours; never an assistant or answering service).
A successful tool that has only grown in value over time, Day Trader Lifeline is still offered today as a service Cannon Trading Company prides itself on as a key self-directed client feature.
Cannon Trading Company provides a wide selection of educational resources for its clients and brokers alike. Along with their blog, a weekly newsletter is also emailed to requesting subscribers. Video content such as instructional videos are also created in-house and posted to YouTube, Vimeo, and linked on their social networks (Facebook, Instagram, Google Business).
Sign up for a free demo today and experience the fluidity and unique personalization CannonPro can add to your trading career on E-Mini.com!
